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EDWARD BRACKEN

+44 7736 746080

EDWARD@EDWARDBRACKEN.CO.UK

Reinventing

Hotels &

Restaurants

AWARD-WINNING HOSPITALITY PROFESSIONAL

Edward Bracken

  • Profit Enhancement Specialist: Excelling at driving substantial profitability, EBITDA and adding value across prestigious international hotel brands including Hilton, Marriott, and InterContinental hotels, as well as luxury boutique properties.


  • Strategic Leadership: Proven track record in delivering strong financial results, crafting high-performance management teams, and establishing world-class guest and colleague experiences.


  • Operational Excellence: Master in people management and talent development, with a dynamic approach to daily operations and strategic problem-solving.


  • Innovative Mindset: Energizes and innovates hotel operations, strategically navigating the competitive hospitality landscape to keep businesses ahead.


PROVEN TRACK RECORD OF ALWAYS DELIVERING MARKET - LEADING RESULTS

CONSISTENTLY DELIVERED KPI DRIVEN RESULTS THROUGH A BALANCE SCORE - CARD

PEOPLE: Engaged and Motivated

PROFIT: Robust controls in place

PRODUCT: Quality and Standards

How I operate

Analyse

Magnify
Plus Math

Understand the Current Landscape

Create

Develop Strategic Solutions

Plus Math

Deliver

Implementation and Support

Deep understanding of

the current situation incl:


•Performance analysis v's KPIs

•Guest experience

•Market analysis STR

•Operational review

Developing a strategic plan for improvement incl:


•Developing guest-centric experiences

•Revenue management strategies

•Operational efficiencies

•Marketing and sales strategies


My approach provides a consultative process

By understanding the business needs first, we can develop solutions that are tailored to you

St.Paul’s

Lost Property

Hotel

  • Top 10 on Trip Advisor in London 1300 hotels
  • No 1. Hilton on Trip Advisor in London
  • Outperforming the market on STR
  • Redevelopment of the Found Restaurant
  • Delivered Budget EBITDA for 2023

Tower Bridge

The Dixon

  • Reimagined the restaurant concept and rebranded it in homage to its court house heritage
  • Out performed the market on STR
  • Restructured the senior management team
  • Delivered Budget EBITDA for 2023

Fleet Street

Tipperary Pub

  • Reopened the oldest Irish bar in London, protecting the heritage as a listed building
  • Created branding and social media plan
  • Delivered the fit out from design to supply and recruited operational team

Marriott

Kensington

  • 240 Keys
  • 10 Meeting rooms


Heathrow Airport

  • 400 Keys
  • 15 Meeting Rooms
  • 3 Food & Beverage outlets

The Gore & Peltham Hotels

Kensington

  • 2 Independent Lifestyle Hotels
  • Destination Bar & Bistro 190
  • As a shareholder raised private equity & funding

Crowne Plaza

Kensington

  • 170 Keys
  • 5 Meeting rooms
  • Dome & Beach Dining


Blackfriars

  • 205 Keys
  • 4 food & Beverage outlets

Radisson RED & Conference Centre

Heathrow

  • 895 Keys
  • 42 Meeting rooms
  • 2 Restaurants

PROVEN DELIVERY OF LUXURY HOTEL REFURBISHMENT

THE GORE | THE PELHAM | RADISSON RED | CROWNE PLAZA | MARRIOTT

CAREER HIGHLIGHTS